The Story That Began Long Before the Company Had a Name

The starting point of this long journey was back in 2007 — welcome to China.
It was a time of testing different directions and learning how theory works in real-life scenarios. Those early years were about exploring logistics and international trade. But the main focus was still consulting.

Year after year, theory gradually turned into practical experience.

In 2016, that naturally grew into hands-on purchasing support in China as well. Incorporating in Hong Kong, developing a logistics network, expanding into more categories and new fields — more practical knowledge and skills. Changes gained speed.

Then the geography and focus started to widen. Clients from West Africa, later from Europe and South America — more pitfalls and more solid experience.
Those were the years of a deeper, hands-on understanding of global trade — the kind only the field can teach. Uncertain steps and constant testing turned into confident action.

In 2021, Shenzhen SinaFirst Technology Co., Ltd. was incorporated in Mainland China. Later, in 2022, the Hong Kong company name changed. Today, a clear workflow is unified under SinaFirst.
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