SinaFirst Limited
Advertising and promotional equipment
Client location: West Africa
Logistics mode: FCL, 40 HQ
Objective: End-to-end purchasing support in China as seller of record. Export processing under the client’s instructions.
Purchase list
-
Branded promo items
umbrellas, tents, gazebos, table covers, raincoats, flags, pop-up frames, boards, and girotop panels. -
Inflatable outdoor advertising
giant inflatable human figure, LED columns, LED arches, skydancers, balloons. -
Equipment
charging stations, pumps, blowers.
Intro
The client needed to fulfill a large branded promotional order for a major local mobile operator. They asked us to manage the process end-to-end in China and deliver a clear result.
Service scope
- Source suppliers across multiple product lines and optimize the purchase across price and suitability
- Prepare one consolidated quotation for approval
- Manage supplier workflow and on-site checks
- Place orders and handle supplier payments
- Coordinate consolidation and supervise container loading
- Book freight and manage export processing under the client’s instructions
Outcome
The goods were produced, consolidated, and shipped from China as FCL. The Bill of Lading was issued exactly as instructed. The delivery was completed as planned.
Purchasing process in Chna handled end-to-end.
FAQ
Not really. We don’t sell promo items or any other products, and we don’t represent any factory. We act as an agent in China. For each order that requires sourcing, we do it case by case, based on the exact requirements and tasks.
It is possible. But the product range was very diverse, and at this volume it wasn’t efficient to work through a trader. At the same time, there’s no single factory that can produce everything on that list.
We aligned and confirmed the brand colors with suppliers and checked samples before production. A few issues showed up at that stage, and we coordinated fixes with the manufacturer before they started full-scale production.
They could, but efficiency matters. Order volumes were very uneven. One supplier had a large share of the goods, so routing that whole batch to the warehouse first didn’t make much sense. We consolidated the smaller lots at the warehouse. On loading day, the container went to the main supplier first. Then it came to the warehouse to load the remaining goods.
It’s mostly about the BL. The client needed specific shipper details — it matters for destination import clearance. Item names on the BL also mattered, so we aligned them before the original BL was issued. The export process from China itself was handled on our side — the client didn’t have to deal with it.
What’s more?
© 2025 SinaFirst Limited.